I love the web, it’s a great source of inspiration. At the moment I am interested in marketing and in particular how we can convey the very real messages of tangible, authentic, meaningful products through an ephemeral digital medium. Some folk are doing it really well and in an increasingly digital age there seems to be a real thirst for things that bring us back to earth, even if the message is spread through digital medium. The exciting thing is that we the craftspeople have the real deal, the thing that everyone wants, the authentic grounded product with a genuine message, and with modern media we can get that message out there just as well as the big companies.
So todays inspiration is a company that started in 2009 as an ethical fashion company, something that I care deeply about. Holstee’s products were not groundbreaking but they published the manifesto above. It’s a collection of inspirational life affirming phrases pulled together from various sources, I am sure they will have been inspired by howies. They printed the manifesto using letterpress on paper made with elephant dung, it looked great, sold out and went viral. Now the ethical clothing company seems to have morphed and primarily sells letterpress excerpts from the manifesto this is the website.
Here is the real inspirational bit, they made it into a short film, what’s it selling? posters? bikes? ethical fashion? I think it’s selling a feeling, a lust for a better life that you can be part of, my new website is under development and it’s going to be different, simpler, down to earth…..watch this space.