Today a magazine dropped through my letterbox, no ordinary magazine, it was a super glossy all the way from Taiwan and as you can see the theme of the issue was Hadicraft, Art, Heritage.
It is a luxury publication in every way, heavy paper, gorgeous images, good design, lots of space. The articles are on the major luxury brands such as Hermes and Luis Vuitton but emphasising the craftsmanship.
I didn’t know that bespoke shoemakers John Lobb are owned by Hermes, I knew that Northampton shoe firm Churchs were owned by Channel, it seems the big luxury brands find that traditional British craftsmanship is something they can market well.
What else comes to mind when we think British luxury goods? whisky perhaps? How about a 1965 Ardbeg? This is the same age as me, getting on toward 50 years old. Ardbeg is one of my favourite whiskies but having seen a bottle of this recently went at auction for £4,375 I doubt I shall be tasting it on my 50th.
Nestled amongst all those world leading luxury brands, guess what? I have no idea what it says, anyone read Taiwanese? I am sure I have the Crafted program to thank for this one and also my friend Nick Hand‘s great photos.