How do we raise the status of studying artistic rather than pure academic subjects? There has been much discussion recently about how society values academic vs tacit knowledge, skills minister John Hayes said “In my view, the skills of a bricklayer are in no way less admirable and certainly no less hard-won than those of a stockbroker. Matt Crawford’s book “The case for working with your hands” made a similar case but how do we convince parents and bright kids that a career in the arts, crafts or trades is a viable choice and not something for academic low achievers?
I just came across this wonderful witty ad campoaign for the College for Creative Studies in Detroit mimicking anti drugs campaigns. Entertaining and makes the point but does it reinforce the image, challenge it or change it?
“Talk to your kids about art school”
Information / Credits
1 in 5 teenagers will experiment with art. Talk to your kids about art school.
Advertising Agency: Team Detroit, Dearborn, MI USA Chief Creative Officer: Toby Barlow Creative Director: Gary Pascoe Art Director: Vic Quattrin Copywriter: Joel Wescott Published: October, 2011
Really great ad, thanks for sharing. My oldest son is a graphic arts manager and went to art school in Cincinnati, he is making a pretty good living doing it as well? I reposted this on my FBBpage, thanks, Robin
In my view the skills of a bricklayer are better and more complex than those of a stockbroker. A bricklayer lives by his own skills. A stockbroker feasts on the skills of others. Perhaps we do need stockbrokers. I can't see much use for them myself. Love the doodling poster most. At the end of the day I know that I have spent my life colouring in. And doodling.